Skills worth stealing

What it enables

Turn product complexity into a story partners, communities, and users can understand and repeat.

From practice

Applied while leading marketing for Bungee Incognito: a privacy launch across 20 chains involving partner content, protocol hooks, legal review, and per-chain education.

Working sequence

1. Find the tension people already understand.
2. Name the product change in plain language.
3. Build one narrative spine for every channel.
4. Give partners useful angles, not copied announcements.

What it enables

Make partners, integrations, and communities part of the distribution plan from the start.

From practice

Bungee v2 GTM coordinated distribution across 20+ chains and 80+ integration partners. SOCKET and Bungee work spans 200+ ecosystem partners overall.

Working sequence

1. Map who benefits from the launch.
2. Match message to each partner's audience.
3. Prepare modular copy and creative inputs.
4. Sequence amplification around product moments.

What it enables

Design participation instead of treating community as another broadcast list.

From practice

Practice spans an 80K-member Bungee Discord, UGC programs, recurring X Spaces, governance participation, events, and community reply strategy.

Working sequence

1. Listen for language already used by community.
2. Create a useful role people can play.
3. Connect participation to a real product moment.
4. Feed what you learn back into narrative and content.

What it enables

Remove repetitive work while keeping taste, context, and judgment with the operator.

From practice

Current systems connect meeting transcripts, signal extraction, structured Notion entries, drafted copy, and publishing through a custom Typefully CLI with 1Password-integrated authentication.

Working sequence

1. Capture source material before prompting.
2. Structure signals before generating outputs.
3. Keep durable context outside chat history.
4. Add human review before anything publishes.